Logo redesign and brand style for Clicked by Lara located in New Braunfels, Texas.

After her 10th year in business, Lara Falardeau decided to elevate her brand image so she could attract higher-paying clients. The headshots used on my site were taken by Lara and I was able to observe her in her element. Her photos are artful and her approach is very precise. She reminded me of a watchmaker creating a finely crafted timepiece. It was that experience, and the imagery she gave me, that inspired me to create a logo as exquisite as her art. Hopefully, it reflects her true value.

(This design is a Kalogram, which is like a monogram but uses all the letters of the name instead of initials.)